| Asia Pulp & Paper: Implementing the Forest Conservation Policy - Teaching Note |
| 作者姓名：Hugh Thomas; Shige Makino; Ka Wai Boby Shiu; |
| | 商品編號：8B16M129 |
| 出版日期：2016/07/20 | 內容長度：13 頁 |
Teaching note for product 9B16M129.
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| Asia Pulp & Paper: Implementing the Forest Conservation Policy |
| 作者姓名：Hugh Thomas; Shige Makino; Ka Wai Boby Shiu; |
| 商品類型：Case (Field) | 商品編號：9B16M129 |
| 出版日期：2016/07/20 | 內容長度：16 頁 |
Indonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promote .....more
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